Netflix has reportedly entered a precedent-setting deal with Internet service provider, Comcast, to end a public feud over the speed of streaming video.
The Wall Street Journal reports that Netflix will be paying Comcast for “direct access to Comcast’s broadband network”, which will provide much smoother service for those frustrated by Netflix’s recent slowdown.
Netflix eats up an incredible amount of global bandwidth. In 2012, Netflix was estimated to hog a 1/3rd of traffic in North America. This number probably spike last week, when 2% of Netflix’s 33 million views binge watched their new (ultra-addicting) political thriller, House Of Cards.
As one of the addicted, I can attest to the noticeable slowdown in streaming. It could take a few minutes to load up video–and I have Comcast.
“In exchange for payment, Netflix will get direct access to Comcast’s broadband network,” explains The Journal. If Netflix is indeed paying Comcast for quicker access, it sets an important precedent for the future of the Internet.
Read more on Techcrunch: http://techcrunch.com/2014/02/23/netflix-reportedly-enters-paid-deal-with-comcast-to-end-slowdown-standoff/