Well, well, well it seems like Diddy and Cassie are still going strong and if this ad for his new cologne “3AM” is any indication, they are still “going at it” as well. In this racy new clip, Cassie and Diddy are rare and lusty form. This is what he told Style.com about the sexy new clip below:
The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.
How involved were you in coming up with the different scenes?
I worked hand in hand with Nabil [Elderkin], who is an excellent director. I gave him the broad strokes, and we just turned the cameras on and let it all happen. A lot of the stuff you see, like the running up the stairs, we didn’t do it 20 times. We shot the whole video in seven hours.
The last scene with you and Cassie is really steamy—what kind of reaction do you think you’re going to get from it?
I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.
Did the shoot make you miss making music videos?
Yeah, but I also like this style of commercial. I was brought up during that Calvin Klein time, and those sexy videos are part of what made me want to get into the fragrance industry. It was those types of ads.
What vibe are you hoping to evoke with this fragrance?
First of all, I want [people] to like the design of the bottle, but just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!